[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.novaroll.sk\/efektivna-a-cenovo-dostupna-reklama\/#Article","mainEntityOfPage":"https:\/\/www.novaroll.sk\/efektivna-a-cenovo-dostupna-reklama\/","headline":"Efekt\u00edvna a cenovo dostupn\u00e1 reklama","name":"Efekt\u00edvna a cenovo dostupn\u00e1 reklama","description":"Skratka PPC poch\u00e1dza z anglick\u00fdch slov, \u201ePay per Click\u201c. Ide o formu platenej reklamy v r\u00e1mci internetovej siete. Ide o jednu z najefekt\u00edvnej\u0161\u00edch sp\u00f4sobov reklamy. V prvom rade existuje vysok\u00fd predpoklad, \u017ee oslov\u00ed po\u017eadovan\u00fa cie\u013eov\u00fa skupiny. Zobrazuje sa toti\u017e na str\u00e1nkach, kde kore\u0161ponduje s dan\u00fdm obsahom. Navy\u0161e m\u00e1te istotu, \u017ee sa re\u00e1lne dostane k vysok\u00e9mu […]","datePublished":"2019-05-01","dateModified":"2019-05-01","author":{"@type":"Person","@id":"https:\/\/www.novaroll.sk\/author\/#Person","name":"","url":"https:\/\/www.novaroll.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"novaroll.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.novaroll.sk\/wp-content\/uploads\/img_a307238_w16645_t1570808863.jpg","url":"https:\/\/www.novaroll.sk\/wp-content\/uploads\/img_a307238_w16645_t1570808863.jpg","height":0,"width":0},"url":"https:\/\/www.novaroll.sk\/efektivna-a-cenovo-dostupna-reklama\/","about":["Podnikanie"],"wordCount":377,"articleBody":"       Skratka PPC poch\u00e1dza z anglick\u00fdch slov, \u201ePay per Click\u201c. Ide o formu platenej reklamy v r\u00e1mci internetovej siete. Ide o jednu z najefekt\u00edvnej\u0161\u00edch sp\u00f4sobov reklamy. V prvom rade existuje vysok\u00fd predpoklad, \u017ee oslov\u00ed po\u017eadovan\u00fa cie\u013eov\u00fa skupiny. Zobrazuje sa toti\u017e na str\u00e1nkach, kde kore\u0161ponduje s dan\u00fdm obsahom. Navy\u0161e m\u00e1te istotu, \u017ee sa re\u00e1lne dostane k vysok\u00e9mu po\u010dtu z\u00e1kazn\u00edkov. T\u00e1to forma je v\u00fdhodn\u00e1 aj z toho d\u00f4vodu, \u017ee plat\u00edte a\u017e za reklamu, ktor\u00e9 bola takpovediac \u00faspe\u0161n\u00e1. V preklade to znamen\u00e1, \u017ee zaplat\u00edte iba vtedy, ak si na va\u0161u reklamu niekto re\u00e1lne klikol. S PPC reklamou s\u00favis\u00ed aj \u010fal\u0161ia skratka, a to CPC \u2013 Cost per Click, teda cena za jeden preklik, alebo kliknutie. Ide o maxim\u00e1lnu sumu, ktor\u00fa ste za jedno kliknutie na va\u0161u reklamu, ochotn\u00ed zaplati\u0165. Nejedn\u00e1 sa len o samotn\u00e9 kliknutie, ale aj presmerovanie na v\u00e1\u0161 web. Re\u00e1lna suma, je v\u0161ak v skuto\u010dnosti, vo v\u00e4\u010d\u0161ine pr\u00edpadov o nie\u010do ni\u017e\u0161ia. Niekedy hovor\u00edme a\u017e o p\u00e4\u0165desiatich percent\u00e1ch. Aby bola reklama \u010do najefekt\u00edvnej\u0161ia, mali by ste sa sna\u017ei\u0165 aj o jej spr\u00e1vne vyobrazenie. Mala by up\u00fata\u0165 na prv\u00fd poh\u013ead a z\u00e1kazn\u00edkov vyslovene nap\u00e1da\u0165 k n\u00e1kupu va\u0161ich produktov, alebo slu\u017eieb.  Na tomto type reklamy m\u00f4\u017eete samozrejme aj zar\u00e1ba\u0165. Sta\u010d\u00ed, ak sa bude zobrazova\u0165 na va\u0161ej webovej str\u00e1nke. Re\u00e1lne z\u00e1robky z\u00e1visia od toho, ko\u013eko \u013eud\u00ed va\u0161u str\u00e1nku nav\u0161t\u00edvi a na dan\u00fa reklamu aj re\u00e1lne kline, popr\u00edpade v\u010faka tejto propag\u00e1cii aj nak\u00fapi tovar, alebo slu\u017eby. Pravdepodobne v\u00e1s bude zauj\u00edma\u0165, \u010di tak\u00fdto sp\u00f4sob inzercie nem\u00f4\u017ee niekto zneu\u017ei\u0165, teda \u010di klikanie jednoducho neoklame. V skutku to nie je a\u017e tak n\u00e1ro\u010dn\u00e9. Hovor\u00edme napr\u00edklad o pr\u00edpade, \u017ee si PPC reklamu nech\u00e1te zverejni\u0165 na svojom webe. V snahe zarobi\u0165 peniaze, budete na dan\u00fa reklamu klika\u0165 iba vy, alebo va\u0161i zn\u00e1my. Na tieto \u00fa\u010dely v\u0161ak existuj\u00fa \u0161peci\u00e1lne algoritmy, ktor\u00e9 podvod dok\u00e1\u017eu odhali\u0165.                                                                                                                                                                                                                                                                                                                                                                                                 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